A group of people stand outdoors in a circle, arms linked and legs lifted as they dance together. Mountains and water are visible in the background under an overcast sky.

A Celebration of Tweed and Classic Cars in the Scottish Highlands

In November, Campbell’s of Beauly co-hosted a very special event: the Tweed Rally, alongside Matt Hranek of WM Brown and menswear photographer Jamie Ferguson.

The Tweed Rally ran from 4th-7th of November and brought together a small but brilliant group of like-minded people, all with a shared appreciation for great clothes, beautiful cars and a certain type of relaxed British style. The whole idea was to celebrate tweed in its spiritual home, the Highlands of Scotland, and to do so with a bit of fun, a bit of tradition and plenty of good company.

We were fortunate to be supported by some excellent partners who each brought something special to the experience: Harris Tweed, Fox Brothers, Dalmore Whisky, Ettinger, Globe-Trotter, Harris Gin, J. Mueser Tailors and Serica Watches. Everyone arrived in classic cars, mostly British, as you’d expect, with a few surprises, including an American Mustang that added something different to the convoy.

A convoy of classic cars drives along a winding, narrow road through a hilly, grassy landscape. The lead car is a red vintage Jaguar with the license plate GDS 612F.

A man with a beard and mustache stands smiling with arms crossed in front of neatly stacked sweaters in various colors, with shelves and decorative items behind him. Two blurred figures are in the foreground.

Close-up of three classic cars—green, red, and dark blue—parked in a row, partially obscured by autumn leaves. The scene is outdoors, with fallen leaves on the ground and buildings in the background.

A man with a beard, wearing a brown blazer, blue jeans, brown shoes, and a white scarf, stands with hands in pockets, leaning against a maroon classic car parked by a hedge with autumn foliage.

We left Beauly and headed west through Glen Docherty, stopping at the top for that dramatic view out over the lochs and hills. From there, it was through Kinlochewe and on to Torridon, where we settled into our base at The Torridon Hotel, a five-star spot nestled between sea loch and mountains. As we pulled in, we were welcomed by the sound of a piper in full Highland dress, a proper arrival and a nice reminder of where we were.

Four people stand beside four classic cars—red, black, blue, and red—parked on grass by a rural road, with hills and a cloudy sky in the background.

A man wearing traditional Scottish Highland attire, including a feathered hat and tartan sash, plays the bagpipes in front of a stone wall.

A row of vintage cars in various colors is parked on a gravel area beside a lake, with hills covered in brown grass in the background under a cloudy sky.

A man in a dark suit, hat, and cream scarf stands in a stone doorway, drinking from a cup and holding a plate. Climbing vines frame the entrance, and wooden doors are open behind him.

Day Two took us over the legendary Bealach na Bà, a twisting single-track pass that climbs high into the hills before dropping down into Applecross. We stopped for a pint at the inn, as one does, before heading back to Torridon via the low coastal road, which served up more incredible views along the way. That afternoon saw a bit of friendly competition with a clay pigeon shoot, followed by croquet on the lawn, a light-hearted clash of styles if ever there was one.

A large, historic stone mansion with turrets and slate roofs, surrounded by autumn trees. Several classic cars, including a yellow and a red one, are parked on the driveway in front of the house.

A man wearing a brown flat cap, yellow-tinted glasses, and a dark sweater aims a shotgun outdoors, smiling. There is greenery and a wooden fence in the background.

A man in a jacket and tie stands on a grassy lawn, leaning on a croquet mallet. A croquet wicket and ball are set up in front of him, with green hedges in the background.

Day Three was a drive along the length of Loch Maree, heading out towards Gairloch. The light, the trees and the water were just stunning, a classic Highland road with barely another car in sight. On the way back, we stopped at the Beinn Eighe viewpoint, right on the banks of Loch Maree, for something quite special: oysters and flatbreads, freshly cooked for us using the wood-fired oven built into the Storehouse of Foulis Defender. It was wild, windy and absolutely brilliant.

A winding road curves through a hilly, autumn landscape with grass and sparse trees, leading towards a distant lake surrounded by mountains under a cloudy sky.

A platter of oysters on a bed of ice and seaweed, garnished with lemon zest, red chilies, and other toppings. Two hands are reaching in to take oysters. A glass of wine is partially visible in the background.

A man wearing a brown blazer, waistcoat, white shirt, striped tie, and cream trousers walks on a sandy beach with grassy dunes and hills in the background.

A bottle of Brimoncourt Brut Régence champagne stands next to a filled champagne flute on a reflective surface, with an ice bucket and blurred background visible behind them.

That evening, we brought the rally to a close with a proper Highland send-off: a black tie and tartan dinner back at The Torridon. It struck the perfect balance, formal but relaxed, celebratory but unpretentious, and a fitting way to round off what had been a truly memorable few days.

A group of well-dressed people sit around a wooden table in a cozy, wood-paneled room, raising their glasses in a toast. The atmosphere is warm and festive, with wine glasses, bottles, and soft lighting.

Six instant photos showing people enjoying drinks are spread out on a wooden table, surrounded by glasses of wine, beer, and water. The scene suggests a lively social gathering.

A bartender in a vest and tie pours a drink behind a bar, with shelves full of various liquor bottles in the background. The image is in black and white.

A man dressed in traditional Scottish attire, including a black jacket, bow tie, kilt, and sporran, stands in a stylish room with green walls, a green armchair, and patterned carpet.

Throughout the rally, everyone wore tweed, not as a gimmick or a dress code, but because it simply made sense. It was a reminder of tweed’s original purpose: to be worn in weather, in movement, in landscape. Whether climbing mountain roads or standing on a beach with a glass of champagne, it felt completely at home.

The rally wasn’t meant to be a grand affair. It was more of a gathering, good people in great cars, sharing a few days of laughter, scenery and proper Highland hospitality. We wrapped up back at Campbell’s of Beauly on Thursday morning with coffee in the shop and a wander round the workshop. It was a nice full-circle moment, from tweed on the loom to tweed on the road, and a small celebration of all the things that make this place, and this cloth, so special.

A red vintage car drives down an empty country road surrounded by autumn trees and foliage, with mountains visible in the distance under a cloudy sky.

A Glimpse Back at the Tweed Rally: A Celebration of Tweed and Classic Cars in the Scottish Highlands

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A Glimpse Back at the Tweed Rally: A Celebration of Tweed and Classic Cars in the Scottish Highlands